Elaine's Work

Accenture is a global professional services company with leading capabilities in digital, cloud, and security. Accenture delivers on the promise of technology and human ingenuity, serving clients in more than 120 countries.

Innovative Marketing Campaigns, Thought Leadership, Visual Identity, Powerpoint templates and presentations, Book design, Large scale environmental design, New Business pitches

www.accenture.com
Accenture’s T-Shirt Activation at Global Citizen Festival
Accenture at AWS

Founded in 2003, GroupM is the largest media investment company in the world, representing 30% of all media billings worldwide; 1 in 3 ads are placed by the network. The global team of 36,400 people, operating in 80 markets, is united in vision to “shape the next era of media where advertising works better for people”.

With the strategy of: “Intelligent Imagination”, the company went through a brand refresh in 2020. I updated all news and social media ads to reflect new brand as well as created new collateral/assets based on new visual systems.

• Data-minded & people-loving
• Measured & experimental
• Analytical & abstract
• Left & right brained
• Smart & creative
• Science & art

www.groupm.com

GroupM is the largest media investment company in the world, representing 30% of all media billings worldwide; 1 in 3 ads are placed by the network.

I established and managed new global updated visual system on all social media, as well as internal and client-facing Thought Leadership.

Synthesize complex and varied information from numerous inputs into cohesive, compelling stories. Markets covered range from Communications (Energy and Utilities/Telecommunications), Distribution (Consumer Products), Financial Services (Banking and Financial Markets/Insurance) and Public (Healthcare/State, Local and Education).

(PRE RE-BRAND)

Based on a survey of nearly 14,000 middle income consumers in 23 countries, the Consumer Trust in Digital Marketing paper focuses on three areas of consumers' trust in digital marketing:

1) How brands are impacted by the digital environments in which they appear and how marketers can implement the right frameworks, partners and technology best suited for their brands.

2) Growing concerns over data privacy and the organizational, technical and regulatory solutions to build trust in a world that offers consumers greater control.

3) How fatigue with digital advertising requires marketers to better leverage direct relationships with consumers and influencers.

Month-long food festival on Mars where you can experience the latest food trends.

This campaign (logo and branding) was created to be fun / edgy / off-beat / mouth-watering / food porn.

(POST RE-BRAND)

Based on a survey of nearly 14,000 middle income consumers in 23 countries, the Consumer Trust in Digital Marketing paper focuses on three areas of consumers' trust in digital marketing:

1) How brands are impacted by the digital environments in which they appear and how marketers can implement the right frameworks, partners and technology best suited for their brands.

2) Growing concerns over data privacy and the organizational, technical and regulatory solutions to build trust in a world that offers consumers greater control.

3) How fatigue with digital advertising requires marketers to better leverage direct relationships with consumers and influencers.

Update to global media companys' powerpoint template. Objective was to be less corporate and have an agency look. New illustrations and icons were created as well as updating colors and design layout pages.

Illustrations: Kurstin Ulve

Brand refresh exploration for the Yale Center for British Art.

Integrated campaign to raise awareness to new mothers that food allergies can be prevented.

Invented by a leading pediatric allergist and a mother of five, SpoonfulOne provides daily gentle servings of common food proteins that can cause allergies in children along with Vitamin D for immune balance. Designed to be introduced into a child’s diet once you start feeding solid foods and included on a consistent, ongoing basis, SpoonfulOne sets the stage for lifelong health and happiness.

Co-sponsored division within Scholastic Publishing. Collaborating with corporations, non-profit organizations, and foundations to develop marketing initiatives designed to support K-12 education in underresourced areas.

Clients included American Forest and Paper/ Avery/ Brita/ Claritin/ Dell/ Disney/ Dove/ Elmers/ IMAX/ Kaiser/ Kelloggs/ Lance Armstrong/ Lexus/ Michaels/ MLB/ Nestle/ New York Life Foundation/ NFPA - National Fire Protection Association/ NIDA - National Institute on Drug Abuse/ Nintendo/ NFL/ Pfizer/ Sanofi/ Shutterfly/ Siemans/ Sony Pictures/ Target/ Unilever/ US Census/ Warner Bros./ Zyrtec

GroupM global media advertising forecasts.

Covers for cookbook series featuring the tastes–sweet, salty, sour and spicy.

Created sizzle reel to feature highlighted award-winning campaigns of GroupM agencies: Mediacom, Wavemaker and Essence.

Our agencies—Mindshare, MediaCom, Wavemaker, Essence, and m/SIX—are our success and serve as the front line to a new era of media strategy and innovation. Unique in services, culture and ideas, each brand is a leader in their field.

SizzleReel

The Search Excellence playbooks are GroupM's ways of working in search marketing. These playbooks detail the best practices that should be implemented on all GroupM managed advertising search initiatives. These particular versions of the playbooks have been designed and edited to be client-facing as well as shared with existing clients and new business prospects.

LUNCH BREAK POSTCARDS

Chicago Cultural Center lunchtime program postcards. One event for one hour at 1 o’clock Mon-Fri. Events included MONDAY film, TUESDAY jazz, WEDNESDAY opera, THURSDAY blue plate special, FRIDAY bio.

MILES OF MUSIC

Poster of events and map of a day long celebration featuring a corridor of music along Michigan Avenue. Outdoor performances sponsored by the Chicago Office of Tourism and presented by the Chicago Department of Cultural Affairs.

Brand refresh for Active Plus; a New York based non-profit that works with their community to create a culture of healthy and active living. They provide health and fitness education to the children and teens who need it most.

Created visual system including secondary color palette, type treatment and photo treatment style using existing imagery. Updated social and merchandise look.

www.activeplus-nyc.org

Brand refresh for Enfusion. A pioneer in developing innovative, native cloud investment management software, analytics, and managed services for asset managers and hedge funds around the globe.

Branding for Kato Machalas, housed in a renovated 19th-century mansion, is located in a beautiful mountaintop village in Greece. Surrounded by a flowery courtyard, this stone-built guest house offers traditionally decorated accommodations with views of Mount Mitsikeli. The goal was to honor the existing traditional beauty while introducing modern touches to attract a younger audience to the existing clientele. New logo and design visual system was created.